So yesterday was finally the day – the Esprit store located at the Mariahilferstraße 50-52 has reopened to the public after a massive face-lift. It’s so much more brighter and spacious which is in my opinion often a major selling point when it comes to shopping. In order to celebrate this re-opening but also the new #ImPerfect campaign in a proper way Esprit had a series of specials planned for the day including a professional photographer, a styling corner for their customers but they also hired a DJ to boost everyone's mood in a positive way and organized a flashmob right in front of the store to fulfill the entertainment needs as well.
The campaign itself is simply all about the message that you’re perfect just the way you are and aims to empower the individual to love all those little imperfections and different ways of being which makes us even more lovable and human than anything else (defintiely check out the #ImPerfect Movement) – but it’s also an invitation to experiment with fashion. And that’s exactly what i did that day.
One of my personal highlight and obviously a huge trend this spring was this green bomber jacket - it was truly the most eye-catching piece i found at the store that literally screamed "ready for spring"! Of course i took advantage of the new look of the store and decided to shot the first outfit on stairways. One of my favorite ways to wear this beautiful jacket is defintiely with a classic button down and with cheeky cuff showing off. It’s truly the easiest way to add a little bit more twist to the whole look which i also applied in practice for the second look which will be up next week! But until then i wanted to let you know that it's not to late to join the party because today you still have the chance to celebrate together with Esprit like i did today! Happy weekend everyone!
*in friendly cooperation with Esprit