So over the last week i posted a few glimpes and personal impressions of the wonderful moments i had last weekend in Berlin. As i already mentioned a few weeks ago the etailer Zalando managed to reshape the Bread & Butter from being a trade fair for professionals into a public event – and let me tell you the nailed it right away! Along with 29 bloggers from all over Europe i was invited to the infamous Zalando Summer House in the City in Berlin in order to check out the new B&B concept.
We all stayed at the Amano Hotel which is located in Mitte where you have the chance to stroll around and discover a bunch of cool shops, restaurants (Good Morning Vietnam - thanks Jenni for this recommendation) but also locations to shoot like this one. So right after our arrival we were welcomed at the Rose Garden which is located just around the corner of the hotel. Like last time (talking about Lollapalooza) i had no expectations at all but the fact that we were spoiled with super nice stuff (clothes, bags, a camera, a smart watch and so on) left me speechless right from the beginning. But also the fact that once again i was able to get to know new people or in this case blogger colleagues from all over Europe makes such an experience even more special and unique.
So once we arrived at the Arena Berlin we had the chance to check out the whole venue which seems to be a playground for adults. You not only had the chance to check out and buy the latest pieces of the different brands who were showcasing their latest collections, the Bread and Butter also included interactive stands, amazing fashion shows, the presentation of the GigiXTommy Collection with Gigi Hadid as a special guest, ASAP Rocky, Food Stations and fun After Show Parties. So since i was invited as a blogger i also had the chance to discover the Press Lounge which was actually a Boat called Hoppetosse, which is anchored along the banks of the Spree River. Another highlight of this amazing weekend was definitely the ‚under the sky’ dinner on saturday (never saw such wonderful decorated table) followed by a Berlin street style shoot on sunday! So once again - big thanks to Zalando you did a great job and i’m really grateful for this unforgettable experience!
*in friendly cooperation with Zalando