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Friday, April 3, 2015

Baselworld 2015

The last month has been packed up with amazing events, opportunites and cool projects and one of the best was definitely the trip to Basel.  As you guys probably know from my Instagram i had the pleasure to be invited by the Swatch Group Austria to the Baselworld Watch Fair 2015  in order to get to know every brand from their company and one thing is for sure – i never ever saw soo many watches in less then 12 hours! But let’s go back to the beginning! 

We headed to the airport on Monday at 5.30 am which was pretty tough because i had the shooting for „Night & Day“ on Sunday and i had absolutely no time to organize all of my equipment in advance and so i was pretty exhausted and tired as well! But with a few cup of coffees everything is a little bit more manageable  So when we entered Baselworld, where every one of the world’s top watch brands showing off their newest pieces for the year ahead, which is like the Paris Fashion Week of watch and jewelry world, my tiredness disappeared in a second! Oh boy, i was pretty overwhelmed by the whole Fair Scenery and the strong presence of each brand. As i already mentioned that we were invited by the Swatch Group Austria we were also having private appointments at some of their brands – to be excat we had the pleasure to discover the latest models at Longines, Omega, Rado, Breguet, Certina, Mido, Calvin Klein, Tissot, and last but not least Glashütte Original – which was in my opinion probably my favorite brand if i have to choose one. Simple Design, reduced to the essentials with the highest standards and excellence in the German art of watchmaking since more than 170 years. But furthermore they are also pretty active in the film industry or rather say since 2011 Glashütte Original has been a partner of the Berlin International Film Festival also knwon as the 'Berlinale' – and has also awarded the „Made in Germany – Perspektive Fellowship“ created to support talented young German directors. And this is excatly the matter of fact which caught my attention – they are trying to be more than just a watchmaking company– they give something back to young and talented people in the film industry which leads me to our little film or rather say to our newest StyleGuideTV Episode (down below) which should give you guys a better impression of the Baselworld 2015! Hope you like it! 

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in lovely cooperation with the Swatch Group Austria 

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