Monday, February 17, 2014

Oh so special - Ni York Scarf // EnVie Heartwork

If you would ask me about every individual piece i’m wearing in my outfit posts i can honestly say that almost every single item has a special meaning and sometimes a little story to tell! This time i’m excited to share with you guys these first images where you’ll get to see the brandnew Envie scarf called Ni York  - Urban Cashcow.
Since i’m obsessed with navy blue i absoutely love the color combination, the print and also the fact that the fabric is superlight which feels actually like your second skin. And if you’re interested how this specific scarf came to life – here’s a little story i would like to share!! 

In November 2013 enVie Founder & Master Mind Ni decided to explorer the big apple again. Without any reason - apart from Assouline Book Presentation, Olivia Palermo Date, Trick or Treat Parties, Isabel Marant for H&M Launch, heliocopter Tour & much more – she just wanted to discover the big apple from her own view by strolling around all day long. Alone. To get inspired - inspired for something new.

First she met and connecting with interesting people, from fashion field, PR, bookers, brokers, heartbreakers, heartrockers... and finally – after 9 days - she met the potential heartworker for enVie. A young man from Williamsburg (note. The streetartist does not want to be mentioned by name, so we simply call him Creative L. – it´s all about „post or bill“). He is originally from Aserbaidschan and now the streetartist is living in Brooklyn.
Ni. « After printing hundreds of fish skin silk and animalic sujets – i wanted to find something new. A print, which works as artwork and is still able to print in running metres, as well is subject to a continuation of wanderlust stories and city trips around the world. » Thats how the enVie story began nearly 3 years ago. Inspired from a country. From a Journey.

The new enVie map heArtwork collection should display a kind of souvenir from each enVie (business) holiday – instead of a photo, poster or Tshirt – each enVie map scarf is a soft artwork & souvenir to enwrap. In other words: Scarves to wrap into adventures, bondings, inspiration or even desires.... The first 2 unisex „ni york bike city maps“ are available in two sujets. One with Queen head, one with cows. The story behind. You just will discover when you buy one. From Ni personally. Or any enVie insider. It´s all about „what we discover in our life, defines our style“.



ENVIE: scarf // ZARA: coat, shoes, bag, top // VINTAGE: shades // H&M: beanie
ENVIE STORY: Ni 

2 comments:

  1. Sweet pictures and a great outfit. The coat is beautiful!
    Love
    Tabea

    http://wolkedrei.blogspot.de/

    ReplyDelete
  2. Toller Mantel!


    Viele Grüße,
    Verena von whoismocca.com
    Bloglovin' // Facebook // MyStyleHit

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