On Wednesday morning i was invited by Pandora to see their new spring/summer 2013 collection. The event itself was held at the Lamee Hotel in the first district of Vienna (Rotenturmstraße 15 – just around the corner). Me and around 10 other Beauty-, Lifestyle-, & Fashionbloggers were greeted into the event by the lovely PR team of Pandora that also introduced us to Pandora's new jewellery collection which acutally consists of five new individual lines called Cherry Blossom, Romance, Fairy Tale, Love and Hearts & Artistics. Each collection has its own story and statement which gives everything much more meaning and depth when every little piece has ist purpose.
After the talking we were able to take some pictures and discover each collections for ourselves. As you can see they made a huge effort to make everything look beautiful and the hotel room was just as perfect for this whole presentation. After that we all had some breakfast and enjoyed the wonderful view over the city.
Overall it was a really nice event where i also had the chance to talk to the people behind the brand or in this case to the PR team which is important too and makes it always a bit more personal. We were also given a little goodie bag with a Pandora bracelet and SS13 Lookbook just to have a few more details about their whole new products. Here are some impressions of the event.